What Guest Posting Patterns Can Google Really Pick up on?
Mar13

What Guest Posting Patterns Can Google Really Pick up on?

21SHARESFacebookTwitter Guest posting is a way to increase recognition while driving traffic back to your blog. It’s a method that has proven effective for link-building and for increasing popularity. Based on these facts, bloggers – especially new bloggers – are often eager to find guest posting opportunities. They reach out, write posts and are published without a second thought. This could be detrimental based on the advances in search engine technology and the patterns new algorithms can pick up on. Before starting a guest posting campaign, consider the facts below to ensure your attempt at driving traffic doesn’t backfire. Repetition Can Work Against You With the onset of new search engine technology, like Google’s Hummingbird algorithm, repetition can be penalized. If a byline is the same across multiple sites, search engines are likely to pick up on the trend; understand the SEO tactic at work and penalize it. Bylines that are the same, or too similar, create a footprint, which makes it easier to track information across the Internet. It can also create duplication issues for the sites you’re guest posting on – for example, if you use the same byline for five sites, Google may see those sites as linked, and penalize them as well as you. To create guest post bylines, think about the information that matters for the blog you’re writing for and incorporate it. Use two or fewer links and consider taking advantage of Google+’s rel=author tool. Remember, variety is just as critical in bylines as in content. Commercial Byline Links Are a Trend of the Past In the past, using a commercial link, especially an exact-match keyword link, was typical of guest posts and generally accepted. In some cases, it was advantageous for link-building but now the opposite is true. While some blogs still allow the trend, search engines tend to ignore such links. To maintain credibility, or possible search ranking penalties in the future, it’s best to do away with the practice now. The Quality of the Site You’re Posting to Matters Some blogs depend on guest posts entirely, while others have a core team and offer occasional guest posting opportunities. This matters. When a blog is comprised solely of guest posts, its purpose is probably to increase search rankings. When you take the time to write for a site like this, it could increase your visibility, however, it could also hurt your online reputation, especially where search engine crawlers are concerned. Of course, there are always a few exceptions – the Moz blog and Search Engine People are two examples that come to mind in the SEO niche. When posting to a...

Read More