If Guest Blogging is Dead, Which Link Building Methods Still Work
Feb16

If Guest Blogging is Dead, Which Link Building Methods Still Work

20SHARESFacebookTwitter All over the blogosphere this week comes the conclusion ‘Guest Blogging is Dead’, largely due to Matt Cutts’ recent post on the matter in which he warns if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Certainly, this does mean that one of the last obvious methods for gaining link traction in a way which wasn’t going to get you imminently penalised has come to an end. For most real online marketers however, the news has neither come as a surprise nor a reason for despair. It’s been quite obvious for a long time that writing an article in five minutes then sticking a thin bio link underneath with a keyword anchor text link in it wasn’t going to make the good people at Google especially happy. Most of these articles were the thinnest excuse for prose anyway and by no means adding value to the web. Nevertheless, for an industry already crouching down in the bunker, this news does appear like the final assault in a very long campaign of attack by Google. Does SEO have any kind of a future, some people ask? Are there any link building methods left which still work and which won’t risk a penalty? Guest Blogging has a little Life Left in It Yet The first thing to say here is that contributing valuable, relevant content to other websites in your niche remains a valuable way to get a link. Certainly if you’re promoting a marketing company and you write an article about gardening, linking in the bio, you’re going to get into trouble. But if you’re writing an article of genuine quality in a similar niche to your own you’re in the right ballpark and, if you watch Matt Cutts videos on the subject, he confirms this. Secondly, if you do choose to link in your bio don’t go for that most obvious tactic of spam: the anchor text link. That’s like waving a red flag under Cutts’ nose and is just a total waste of time. Better to link to your G+ authorship page and your brand by name or as a raw URL link. Even better would be to write an article in which your own website could appear as a contextual link. So if you’re writing about ‘Five Killer Landing Pages’ for example, you can link to one of your own and 4 competitors. This gives you a contextual link in the most natural setting possible, within an article which is a genuine resource. Even in the case of a manual review, this is always going to pass muster....

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