Do .pdf files pass link equity to links within PDFs?
Aug23

Do .pdf files pass link equity to links within PDFs?

17SHARESFacebookTwitter I’ve read many articles on this subject to get to the definitive source for this question and I can now say that Google does pass link equity to links within PDF files. From the off start I’ve definitely seen .pdf files in search results and they definitely do obtain PageRank. Here’s a neat example of a .pdf that has a PageRank of 2. For me this is something new as I’ve never really dealt with .PDF files before and it’s potentially something that I should be suggesting at work or something that can be used to optimise eBooks that use the .pdf extension. Back to the original subject! Do links within .pdf files obtain any link equity/juice? Well… If we look at this document: Search Appliance > Documentation > Admin Crawl > Introduction Search for “.pdf”. You’ll find the following piece of text: The search appliance crawler only follows HTML links in the following format: <a href="/page2.html">link to page 2</a> It follows HTML links in PDF files, Word documents, and Shockwave documents. The search appliance crawler does not follow HTML links embedded in Javascript code. This leads me to believe that links do get a bit of lovin’ inside .pdf files – so as long as they are formatted in HTML format, as seen like the above. Do Google index & pass link equity to links within .pdf files?: Yes. They do....

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A tip to finding guest post opportunities
Aug13

A tip to finding guest post opportunities

12SHARESFacebookTwitter Warning: This shouldn’t be your only outreach method. In the near future I will be detailing other ways to find guest post opportunities. Now that I’ve started working as an actual SEO I’ve created this blogging category to share my big tips on SEO and specifically with this article, finding blogs that allow guest posts. This will essentially mean that whatever I’ve found useful during work – I’ll share it. It’ll also be a reference that I can look back to in case I stupidly forget what I’m doing and have a nervous breakdown. (Not going to happen…) How do I find blogs that allow guest posts? The one major part of my work is to link build and content marketing is a very decent method to promote your site. After all, every major digital marketing company is using content marketing to build up links for major brands. To find blogs/websites that allow guest posts I’ll use the aid of Google search operators. You don’t really have to type in anything fancy and you’ll only really need to use the more technical search operators if you have specific requirements. Though I find that the quotation marks usually work well for most search uses. If I wanted to find a blog that allows guest posts that fit, let’s say, “cars” then I would type the following into Google: “guest post requirements” “cars” Result: Those are all sites that you could potentially get guest posts on and the list is endless. Or if I wanted to find financial websites that allow guest posts, I’d change “car” with “finance” and we’ll also change the key term (The first part in quotations): “guest post” “finance” As you can see there is a large list of sites that are potential guest posting opportunities and they fit the niche that I’m trying to target. Now I would not use the term “guest post requirements” or “guest posts” for all your guest post finding adventures and I would vary these searches with the following key terms that I’ve found and they are quite useful for content marketing. You can also be country specific by doing something like the following: “guest post” “finance” “uk” 9 times out of 10 you’ll get websites that are based in the United Kingdom. I guess for the US, you’d simply type in US or “.com” or just leave it blank. However, you can also enter other top level domains or domain extensions to find specific country based sites. Key terms These are the key terms that I’ve found useful and  I’m sure you’ll be able to find more creative ways...

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