Google Penalises Rap Genius – Offsite SEO Gone Wrong
Dec26

Google Penalises Rap Genius – Offsite SEO Gone Wrong

14SHARESFacebookTwitter On Christmas day, Google penalised a large US-based lyrics website and removed its presence from the SERPs. John Marbach, the guy that exposed Rap Genius wrote an article on his blog entitled “RapGenius Growth Hack Exposed” detailing how Rap Genius had improved its search rankings by enticing bloggers to add linkbacks to Rap Genius’ website that contained heavily targeted anchor text — in exchange for a Tweet to said page. (A link for a Tweet) This is what the search results look like when you search for “Rap Genius” at the moment: As you can see RapGenius.com can’t be seen other than on other websites mentioning the now penalised website. This is the sort of link building that RapGenius.com has been doing: That’s just asking for trouble. That’s 16 links to the same site with targeted keyword anchor text to specific pages on the RapGenius.com website. The reason they got caught? They weren’t careful enough. This sort of link building activity likely sent alarm bells ringing, and the fact that they were publicly exposed and publicly reaching out to bloggers like this on Facebook was just another nail in the coffin or even the final nail in the coffin. What’s the course of action? Rap Genius can definitely bounce back from this, as we’ve seen this sort of penalty with brands like Interflora and BMW. They need to contact all of the sites that they’ve reached out to delete the linkbacks to RapGenius.com or either disavow them. Now Rap Genius’ entire backlink profile will be under scrutiny. It will be interesting to see how this plays out and whether they recover from this. I don’t see why they shouldn’t recover from this if they act quickly. Another point is the fact they’ve likely gained a lot of attraction, as major sites like TechCrunch are now linking to RapGenius.com, which should count for them when they get back on their feet. It’s really quite interesting how a negative can also be a positive. Obviously the negativity of this is at a much higher percentage, but sometimes you just have to look at the positives — even if minimal. Matt Cutt’s “When penguins attack” post on Twitter When penguins attack! Merry Christmas! pic.twitter.com/iEs9yKBVXC — Matt Cutts (@mattcutts) December 25, 2013   What’s your take on...

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Google Analytics test – GAIQ Certification
Aug23

Google Analytics test – GAIQ Certification

9SHARESFacebookTwitter The company where I recently started working works with massive companies like Yahoo! and Google. Recently I was notified that Google representatives were to be coming to our offices to give us a 1 hour and 30 minute presentation on the Google Analytics Individual Qualification test. At this point my ears were wide open with joy and happiness as I obviously want to be involved in such a scheme if they are indeed providing such services for free to our company (Google). I’ll now be studying for this test and I’ll likely be using this blog as a posting ground for my notes to share with colleagues and other individuals taking part. I hope to score well in this test as Google has said they’d give a Nexus 7 as the prize for the person who scores the highest for this test. While I’m hopeful I’ll do well, I’m not sure if I’ll actually be able to score the highest… but I guess we’ll see about that. I only really found out about this test today and it isn’t something that I have done any training for. I’ve used Google Analytics on an off and on basis for the websites that I’ve been running. Rather, I have been using Google Analytics on more of a passive sense than anything else and purely to see how many unique visitors my sites have been getting. I haven’t really touched into some of the cool features that comes with it all or any of the administration stuff, so I still need to sit down and go through everything that it has to offer. I’m hopeful that I’ll do pretty well in this test as this is the stuff that interests me the...

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Social Media & The Workplace
Jul11

Social Media & The Workplace

7SHARESFacebookTwitter Story time Social media sites were banned at my school and I’m pretty sure that they were banned in most other schools. I remember getting in trouble for going on one of my favourite discussion boards/forums and I thought I was in deep trouble when I was caught. I felt as if I had accessed a pornographic website and was caught red-handed. It’s funny as my parents were called in and I thought I had done something seriously wrong and after that experience I never touched another social media site again on the school computers.  However, has this train of thought transcended into the workplace? Are the same rules being applied? Well, according to the following UNUM graph, 73.6% of businesses do not block social media sites against the 26.4% that do. What does this tell us? I feel it tells us that either bosses are also using social media sites or access to social media sites is not that detrimental to productivity.  If you’re setting regular targets that your employees need to meet then I think it’s quite obvious that most people who are mature enough will focus on meeting those deadlines and will not let social media distract them from working. I work in an environment where social media use is rampant and that is because social media is part of what we do and I don’t often see people being behind because they are on social media sites, but because they are given large loads of work to finish with no ample time to complete it in. Question time What’s your favourite social media site and why? Do you think social media is a distraction in the workplace? Would you equate the school example being a relatable example in the workplace? Top social media sites Facebook (1.5 billion active users) Twitter (200 million active users) Google+ (235 million active users) Pinterest (10.4 million registered users) Reddit (70 million unique users) Info-graphic provided by Employee Benefits company, Unum. Respond in the comments section below and give your views on if you think access to social media is good for productivity or if it doesn’t really harm the...

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Domain renewals are expensive!
Jun25

Domain renewals are expensive!

7SHARESFacebookTwitter Domain renewals are expensive! I just renewed 5 of my domain names and that cost me over $50! I guess in the grand scheme of things it doesn’t cost much, since you only have to pay for the domain names per year, meaning most of my domains are mine until I have to renew them next year in 2013. I remember a time when domain renewals were only 7.99 and sometimes much, much lower. Now, it costs an extra $2 for renewal. I guess, as domains become more and more bought there will be no “good” domain names for purchase; unless of course it’s a unique name. In which case, well, there isn’t much of an argument for that although most of the good names are taken, sadly. Oh, and here is some awesome soothing piano music by Nuvole...

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Holy batman: Apple now worth $469 billion
Feb14

Holy batman: Apple now worth $469 billion

10SHARESFacebookTwitter From a company which went from being worth peanuts to being now one of the largest companies in the world. A legacy built upon advancements in technology which has involved design, touch screen functionality, innovative ideas, new smaller processing capabilities etc. To put this into perspective, Microsoft is worth $255.01 billion, while Google is worth around $158 billion as of 2012’s latest figures – a combined total of $413 billion, while the worth of Apple Inc is valued at $469 billion, blowing its competitors out of the water. I remember in 2009, Microsoft being a much larger company than Apple Inc, however I would have never have thought that Apple could have surpassed Microsoft, Google or any of the other big players. To me, it looked as if Apple Inc was the underdog, now it is the top dog in the technology industry. There are people who literally paid peanuts for Apple stock,  which are now worth $500 per share, the same price as a basic...

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