Lesson 1 of Google Analytics – Notes
Aug24

Lesson 1 of Google Analytics – Notes

9SHARESFacebookTwitter I’ll be going through each and every YouTube video¬†on the Conversion University channel writing notes down on here. It’ll help me remember what I need to know when I eventually do the test! ūüôā These are my current notes along with Conversion University’s video underneath for the first lesson: Notes What does Google Analytics do? Informed decisions to improve your site’s content Monitor conversions Measure keywords Ad performance Track a wide variety of metrics Revenue Average order value E-commerce conversion rates Provides answers to difficult questions How are visitors using my site? How can I make my marketing campaigns more effective and accountable? Am I creating effective content? Where and why are visitors abandoning the shopping cart? How do I improve site interaction? A few features Map Overlay Where is traffic coming from? AdWords integration Are PPC campaigns performing? Internal Site Search Tracking how people use search on your site Bench-marking Do your site’s metrics perform or not perform in comparison to the industry your site is in? Funnel Visualisation Optimise your checkout, view conversion rate and click-paths. How it works When a visitor accesses a web page, a request is made to display the page. (POST & GET functions) Once the page is served the Google Analytics JavaScript code is activated. It calls the track_page_view method. The Google Analytics first-party cookies are read or written. Then the web page sends an invisible .gif containing that information to Google’s secure servers. That information is then captured and processed for use on the Google Analytics site. (Report data) Data is reported regularly throughout the day, so you’ll be able to see this data in your reports. What will stop/change Analytics tracking system If people block first party cookies. If someone deletes their cookies they will be counted as a new visitor when they access the website again. If someone disables JavaScript then they won’t be tracked. If there is another JavaScript element being executed and it fails or causes an error to occur before the Google Analytics JavaScript code then the tracking code will not function and will then not track new visitors. What won’t stop Analytics from tracking If people block third party cookies If people access your website via a cached page they will still be counted as a visitor so as long as they are connected to the internet. Data confidentiality Google Analytics does not collect or report on personally identifiable information. Google does not share Analytics data with any 3rd parties. Google staff may access your data with your permission. You may elect to share data from your site to improve Google products and you...

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Do .pdf files pass link equity to links within PDFs?
Aug23

Do .pdf files pass link equity to links within PDFs?

17SHARESFacebookTwitter I’ve read many articles on this subject to get to the definitive source for this question and I can now say that Google does pass link equity to links within PDF files. From the off start I’ve definitely seen .pdf files in search results and they definitely do obtain PageRank.¬†Here’s a neat example of a .pdf that has a PageRank of 2. For¬†me this is something new as I’ve never really dealt with .PDF files before and it’s potentially something that I should be suggesting at work or something that can be used to optimise eBooks that use the .pdf extension. Back to the original subject! Do links within .pdf files obtain any link equity/juice? Well… If we look at this document: Search Appliance > Documentation > Admin Crawl > Introduction Search for “.pdf”. You’ll find the following piece of text: The search appliance crawler only follows HTML links in the following format: <a href="/page2.html">link to page 2</a> It follows HTML links in PDF files, Word documents, and Shockwave documents. The search appliance crawler does not follow HTML links embedded in¬†Javascript¬†code. This leads me to believe that links do get a bit of lovin’ inside .pdf files – so as long as they are formatted in HTML format, as seen like the above. Do Google index & pass link equity to links within .pdf files?: Yes. They do....

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Google Analytics test – GAIQ Certification
Aug23

Google Analytics test – GAIQ Certification

9SHARESFacebookTwitter The company where I recently started working works with massive companies like Yahoo! and Google. Recently I was notified that Google representatives were to be coming to our offices to give us a 1 hour and 30 minute presentation on the Google Analytics Individual Qualification test. At this point my ears were wide open with joy and happiness as I obviously want to be involved in such a scheme if they are indeed providing such services for free to our company (Google). I’ll now be studying for this test and I’ll likely be using this blog as a posting ground for my notes to share with colleagues and other individuals taking part. I hope to score well in this test as Google has said they’d give a Nexus 7 as the prize for the person who scores the highest for this test. While I’m hopeful I’ll do well, I’m not sure if I’ll actually be able to score the highest… but I guess we’ll see about that. I only really found out about this test today and it isn’t something that I have done any training for. I’ve used Google Analytics on an¬†off and on basis for the websites that I’ve been running. Rather, I have been using Google Analytics on more of a passive sense than anything else and purely to see how many unique visitors my sites have been getting. I haven’t really touched into some of the cool features that comes with it all or any of the administration stuff, so I still need to sit down and go through everything that it has to offer. I’m hopeful that I’ll do pretty well in this test as this is the stuff that interests me the...

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A tip to finding guest post opportunities
Aug13

A tip to finding guest post opportunities

12SHARESFacebookTwitter Warning: This shouldn’t be your only outreach method. In the near future I will be detailing other ways to find guest post opportunities. Now that I’ve started working as an actual SEO I’ve created this blogging category to share my big tips on SEO and specifically with this article, finding blogs that allow guest posts. This will essentially mean that whatever I’ve found useful during work – I’ll share it. It’ll also be a reference that I can look back to in case I stupidly forget what I’m doing and have a nervous breakdown. (Not going to happen…) How do I find blogs that allow guest posts? The one major part of my work is to link build and content marketing is a very decent method to promote your site. After all, every major digital marketing company is using content marketing to build up links for major brands. To find blogs/websites that allow guest posts I’ll use the aid of Google search operators. You don’t really have to type in anything fancy and you’ll only really need to use the more technical search operators if you have specific requirements. Though I find that the quotation marks usually work well for most search uses. If I wanted to find a blog that allows guest posts that fit, let’s say, “cars” then I would type the following into Google: “guest post requirements” “cars” Result: Those are all sites that you could potentially get guest posts on and the list is endless. Or if I wanted to find financial websites that allow guest posts, I’d change “car” with “finance” and we’ll also change the key term (The first part in quotations): “guest post” “finance” As you can see there is a large list of sites that are potential guest posting opportunities and they fit the niche that I’m trying to target. Now I would not use the term “guest post requirements” or “guest posts” for all your guest post finding adventures and I would vary these searches with the following key terms that I’ve found and they are quite useful for content marketing. You can also be country specific by doing something like the following: “guest post” “finance” “uk” 9 times out of 10 you’ll get websites that are based in the United Kingdom. I guess for the US, you’d simply type in US or “.com” or just leave it blank. However, you can also enter other top level domains or domain extensions to find specific country based sites. Key terms These are the key terms that I’ve found useful and ¬†I’m sure you’ll be able to find more creative ways...

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Review of Stable Host
Aug07

Review of Stable Host

7SHARESFacebookTwitter I haven’t done a review of a hosting company in a while now and I remember when I used to use dedicated servers and VPSs that I used to do¬†periodical¬†reviews of them to ensure that they’d keep their quality.¬† Ever since becoming a shared hosted user, I’ve never really done a review for shared hosts as I didn’t consider them that important. That is, of course, ¬†far from the truth.¬†However, I’ve got to give my current host credit as they have recently, or especially this year have been very good. Last year, however, I had a few bad experiences and I very nearly switched web hosts. Those bad experiences included my entire web directory being exposed for a brief period on an¬†aggregate¬†directory. I was, however, compensated for that and I actually haven’t had to pay any hosting bills, for the past 5 months, as they credited my account with $50; my web hosting monthly bill is only $3.95. – I still have 3 months of free web hosting left. While the host has not been perfect, they haven’t done anything else to make me switch to another web host. However, I still am thinking very hard of switching hosts due to other reasons. In 2012, however, I faced serious problems with things being slow and I asked if I could be moved to another server. They did this and I saw improvements. But, as I’m writing this now, I’m getting really bad loading times on my websites. It has made me want to move hosts and I’m still thinking about moving. I’d like to add that for the first 3-4 months or the majority of 2013, things have been running smoothly. I haven’t really had any problems. However, I can’t always monitor my site and at times I do get rather annoyed with how slowly my sites are loading. Whether it’s a user on the same server using a lot of CPU or their servers not being up scratch; well, I don’t know. While their servers speeds have been an issue, their support is superb. I’ve been with Stable Host since December 2nd, 2011 and I whenever I’ve needed to contact them, I haven’t been left stranded and they do reply.¬†After checking my support tickets, they seem to respond within the hour, which is pretty decent for a shared host. I remember the last host that I left in-place for Stable Host responded within 1-3 hours. I’m quite content and happy with their response times; however, this year, I haven’t really had to contact them all too much as their service, for the most part, has been going...

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