Lesson 2 of Google Analytics – Notes

Google Analytics1 Lesson 2 of Google Analytics   NotesNotes – Interface navigation

  • You can toggle to different accounts using the drop-down menu located on the top-right hand corner of the Google Analytics page.


The dashboard feature operates similar to the way you can create new specific dashboards like in BrightEdge. You can add widgets such as views, visits, unique visits, visits by browser, and the many other options that are available.

  • You can set them to be private or shared among those logged into the same account.

Active Date Range

  • You can change the active date range on the top right hand corner of every report. (Using the calendar or timeline to set your active date range)
  • You can see your site’s traffic trends in the Timeline.
  • You can compare different dates by ticking the “Compare to Past” box and then by choosing the dates you want to compare. You’ll then see two date sliders – overlaying each other to visually see how you performed before to now.
  • When you change the active date range then this will affect every other piece of data in Google Analytics until you change the date to the current date or when you close the browser. (Default is the current date)
  • You can also compare other (2 at a time) metrics such as visits, pageviews, PageVisit, Avg. Time on Site, Bounce Rate and % of new visits. (Find the “Compare 2 metrics” option)

Curriculum Links / Navigating

  • ┬áSome reports contain additional links for reports (in some cases these re reports not shown in the main navigation)
  • Provides a quick way to find information.
  • — This may be out of date. I tried finding these Curriculum Links or anything similar to what the video is showing and I cannot find it. [Look into this]
  • You can always see where you’re in a report by looking at the breadcrumb navigation to see where you are.

Report Views

5 ways to view data in Google Analytics:

  • Grid View
  • Pie Chart View
  • Bar Graph View
  • Comparison Bar Graph View
  • Summary Report View

Report structure


  • Visitor information such as loyalty, language and location.

Traffic sources

  • Natural and paid sources of traffic; includes AdWords reports. (As sub-reports)


  • Pages viewed


  • Conversion rates and goal paths

Ecommerce (If enabled)

  • Commerce tracking, visitor loyalty, revenue sources, and product-specific information.
  • You won’t see this option if you don’t have the ecommerce functions enabled.

Exporting Report Data

  • You can export data using 4 different formats: PDF, Excel, HTML, CSV and Tab-Separated.
  • Email reports: You can schedule reports to be sent daily, weekly, monthly or quarterly. Additionally, you can choose which formats (One of the 4 above) to send the reports in.

Narratives and Scorecards

  • The narrative summarizes the traffic that’s included in the report.
  • The scorecard provides metric aggregates and averages.
  • You can see how metrics are calculated by clicking on the small question mark icons to the side of them.

Sorting Data

  • Column data can be sorted in ascending and descending order (Similar to how emails, excel sheets and other forms of tabular data. (Mark: 7:06)
  • By default data will be displayed via 10 results. However, at the bottom of the data there is a drop down to extend that option to up to 500 results per page.
  • You can also refine results by using the “Find Source” > Containing/Excluding > “[query]” by typing in relevant search terms or keywords to refine your results. (This option is at the bottom of every table)

Author: Jonathan Jones

I first first started creating websites back in 2005. This led me to creating a free web hosting business in 2007, which still exists today. I ventured into creating types of websites such as blogs and forums using Wordpress, vBulletin, Invision Power Board, Drupal and Joomla. I've since worked on some of the leading brands in the UK finance sector, in the Search Engine Optimisation (SEO) field, and now work for MoneySuperMarket, the #1 price comparison website in the UK. Social: Google+ and Twitter.

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