Free SEO tool: Branded Unlinked Mentions Finder

Turning brand mentions into links is a link building method that still works today and is in my opinion one of the safest methods of link building around for brands that are frequently mentioned on the internet. So that’s why when I came across a tool called the “Branded Unlinked Mentions Finder” — I got all excited about the potential uses that this would give to the team that I work with. This tool is so good that I’m even thinking of placing it in my list of  ‘best SEO tools‘.

For example, before I’d be seeking out these brand mentions and contacting the sites that it would make sense for them to link back (i.e. if they’ve mentioned my brand’s survey, or infographic etc). I’d just be scouring the web for opportunities, and that works to an extent but is also very tedious and time consuming. It’s also very easy to miss opportunities if all you’re doing is going through the search results pages.

What this tool does is that it checks the search results for brand mentions and utilises Google Docs to parse this information. The developer of the tool mentioned on reddit how he had devised the tool, saying that he had made use of several Google Doc functions such as the importxml function that makes use of XPath to grab data on the page that it checks. It’s something that I’ve been looking for and would likely have been something that I would like to have developed. Hopefully I’ll be able to show off its usefulness below.

Example of its usefulness

If we take NatWest’s Student Living Index, a recently released survey on student expenditure by city/town, you’ll see that past indexes have been frequently mentioned by university sites, news websites, student websites and generally the sort of websites that you would want your site to be associated with. But those sites aren’t linking to the source of the information that they’ve referenced:

NatWest Student Living Index Free SEO tool: Branded Unlinked Mentions Finder

Only University College London is linking to the survey page, but look at all those other sites that aren’t! It would be perfectly natural to contact these sites and ask them to actually link to the source of the information they are referencing — to provide readers with access to claims that they are stating through the survey (a valid way of stating why they should be linking to the source). You can also do this for purely branded terms (it doesn’t have to be a survey or infographic) and you can simply enter the brand term to identify those that are mentioning your brand and to see if they are linking to you, but obviously if you have a survey or a source of information it’s much easier to make a point on why they should be linking to you.

To conclude

Hopefully this has been useful/insightful! 🙂 You can find the tool here:

All you need to do is save the Google Docs spreadsheet to your own Google Docs location and you’ll be able to use it. Additionally, if you don’t work from the US and would like to change the the Google ccTLD information then simply unhide column D and change it to the country domain code that makes the most sense. For example, I’ve changed it from to so now I will get results.

Author: Jonathan Jones

I first first started creating websites back in 2005. This led me to creating a free web hosting business in 2007, which still exists today. I ventured into creating types of websites such as blogs and forums using Wordpress, vBulletin, Invision Power Board, Drupal and Joomla. I've since worked on some of the leading brands in the UK finance sector, in the Search Engine Optimisation (SEO) field, and now work for MoneySuperMarket, the #1 price comparison website in the UK. Social: Google+ and Twitter.

Share This Post On

1 Comment

  1. Great post Jonathan- never actually come across this tool before so i’m looking forward to using it and seeing what it can do!