Update – What have I been up to?
12SHARESFacebookTwitter It has been a while since I posted on here, but I’m actually writing up all of my content / editorial on Mr Jonathan Jones. This is my resume website, as well as my blog where I’ll be talking about all of my digital activities. I am also running an energy comparison website called Energy Switching. It has been doing great actually, and it is what has prompted me to setup a company in the name of ‘Switching Limited’. Paid search I am also getting into the paid search space, which is interesting as I’ve always mainly focused on search engine optimisation. However, it is proving to pay some good dividends, as I’m able to quickly get into spaces which are fairly competitive. Below is for the term [energy comparison]: Arguably, I’m not showing up all of the time — and I am definitely in the testing phase at the moment, but so far the site is making a profit, and I’m keen to build it even more. This, and my laziness to post, is the reason why I’ve not posted too much on the website here....
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Can I rank for the term [Jonathan Jones]?
14SHARESFacebookTwitter So just last week, I created a vCard website, which also has a blog on it called Mr Jonathan Jones. Why did I create this website? Well, first of all, I’m looking to up my game on freelance & consultancy. Having a memorable domain and more professional named service is something I’ve struggled with, with this domain name and others that I own. It’s quite easy for me to say, go to ‘MrJonathanJones.com’ if I’m at a conference, and that can be easily remembered given it is also my name, so will come up often when speaking to potential clients/contacts. I can also use the website as a point of reference in the future if I decide to do any presentations at any sort of conference and try and earn recognition within the industry that way as well. I eventually want to develop this out a bit more (freelancing) and now that I have my own office, I can do this with more comfort, let’s just say. You can see a picture of my home office below: I want to rank for my own name The second reason why I’ve created MrJonathanJones.com is because I want to rank for my own name. My ambition is at some point in the future, I’ll be able to either Google ‘Mr Jonathan Jones’ or ‘Jonathan Jones’ and my website will appear. That’d be impressive in my honest opinion. However, I do have some competition – the likes of a Guardian journalist who shares my common name. Using, ‘howmanyofme.com’, I can see that my surname is the 5th most popular in the US, and my first name being the 119th most popular, so a good indicative guide as to how popular/common my name is. You can see from the search results below that the journalist appears to dominate, but also there is someone who works for the Civil Service, and they have their own page on a government domain – so tough competition! I am looking to consolidate my blogging effort to Mr Jonathan Jones I have about 3 blogs, and I’ve got to that point where I no longer have time to update any of them. If I can consolidate, then it’d give me more time, as well as an extra push to update my blogs more frequently. I’m off to a very good start with Mr Jonathan Jones, as I’ve gone somewhat viral with a post I published on Twitter last week on Thursday around a Google Data Studio template I created that anyone can use – which sort of aides and replaces the new Google Search Console, Search Analytics...
Google Penalises Rap Genius – Offsite SEO Gone Wrong
14SHARESFacebookTwitter On Christmas day, Google penalised a large US-based lyrics website and removed its presence from the SERPs. John Marbach, the guy that exposed Rap Genius wrote an article on his blog entitled “RapGenius Growth Hack Exposed” detailing how Rap Genius had improved its search rankings by enticing bloggers to add linkbacks to Rap Genius’ website that contained heavily targeted anchor text — in exchange for a Tweet to said page. (A link for a Tweet) This is what the search results look like when you search for “Rap Genius” at the moment: As you can see RapGenius.com can’t be seen other than on other websites mentioning the now penalised website. This is the sort of link building that RapGenius.com has been doing: That’s just asking for trouble. That’s 16 links to the same site with targeted keyword anchor text to specific pages on the RapGenius.com website. The reason they got caught? They weren’t careful enough. This sort of link building activity likely sent alarm bells ringing, and the fact that they were publicly exposed and publicly reaching out to bloggers like this on Facebook was just another nail in the coffin or even the final nail in the coffin. What’s the course of action? Rap Genius can definitely bounce back from this, as we’ve seen this sort of penalty with brands like Interflora and BMW. They need to contact all of the sites that they’ve reached out to delete the linkbacks to RapGenius.com or either disavow them. Now Rap Genius’ entire backlink profile will be under scrutiny. It will be interesting to see how this plays out and whether they recover from this. I don’t see why they shouldn’t recover from this if they act quickly. Another point is the fact they’ve likely gained a lot of attraction, as major sites like TechCrunch are now linking to RapGenius.com, which should count for them when they get back on their feet. It’s really quite interesting how a negative can also be a positive. Obviously the negativity of this is at a much higher percentage, but sometimes you just have to look at the positives — even if minimal. Matt Cutt’s “When penguins attack” post on Twitter When penguins attack! Merry Christmas! pic.twitter.com/iEs9yKBVXC — Matt Cutts (@mattcutts) December 25, 2013 What’s your take on...
Google Analytics test – GAIQ Certification
9SHARESFacebookTwitter The company where I recently started working works with massive companies like Yahoo! and Google. Recently I was notified that Google representatives were to be coming to our offices to give us a 1 hour and 30 minute presentation on the Google Analytics Individual Qualification test. At this point my ears were wide open with joy and happiness as I obviously want to be involved in such a scheme if they are indeed providing such services for free to our company (Google). I’ll now be studying for this test and I’ll likely be using this blog as a posting ground for my notes to share with colleagues and other individuals taking part. I hope to score well in this test as Google has said they’d give a Nexus 7 as the prize for the person who scores the highest for this test. While I’m hopeful I’ll do well, I’m not sure if I’ll actually be able to score the highest… but I guess we’ll see about that. I only really found out about this test today and it isn’t something that I have done any training for. I’ve used Google Analytics on an off and on basis for the websites that I’ve been running. Rather, I have been using Google Analytics on more of a passive sense than anything else and purely to see how many unique visitors my sites have been getting. I haven’t really touched into some of the cool features that comes with it all or any of the administration stuff, so I still need to sit down and go through everything that it has to offer. I’m hopeful that I’ll do pretty well in this test as this is the stuff that interests me the...
Social Media & The Workplace
7SHARESFacebookTwitter Story time Social media sites were banned at my school and I’m pretty sure that they were banned in most other schools. I remember getting in trouble for going on one of my favourite discussion boards/forums and I thought I was in deep trouble when I was caught. I felt as if I had accessed a pornographic website and was caught red-handed. It’s funny as my parents were called in and I thought I had done something seriously wrong and after that experience I never touched another social media site again on the school computers. However, has this train of thought transcended into the workplace? Are the same rules being applied? Well, according to the following UNUM graph, 73.6% of businesses do not block social media sites against the 26.4% that do. What does this tell us? I feel it tells us that either bosses are also using social media sites or access to social media sites is not that detrimental to productivity. If you’re setting regular targets that your employees need to meet then I think it’s quite obvious that most people who are mature enough will focus on meeting those deadlines and will not let social media distract them from working. I work in an environment where social media use is rampant and that is because social media is part of what we do and I don’t often see people being behind because they are on social media sites, but because they are given large loads of work to finish with no ample time to complete it in. Question time What’s your favourite social media site and why? Do you think social media is a distraction in the workplace? Would you equate the school example being a relatable example in the workplace? Top social media sites Facebook (1.5 billion active users) Twitter (200 million active users) Google+ (235 million active users) Pinterest (10.4 million registered users) Reddit (70 million unique users) Info-graphic provided by Employee Benefits company, Unum. Respond in the comments section below and give your views on if you think access to social media is good for productivity or if it doesn’t really harm the...
Domain renewals are expensive!
7SHARESFacebookTwitter Domain renewals are expensive! I just renewed 5 of my domain names and that cost me over $50! I guess in the grand scheme of things it doesn’t cost much, since you only have to pay for the domain names per year, meaning most of my domains are mine until I have to renew them next year in 2013. I remember a time when domain renewals were only 7.99 and sometimes much, much lower. Now, it costs an extra $2 for renewal. I guess, as domains become more and more bought there will be no “good” domain names for purchase; unless of course it’s a unique name. In which case, well, there isn’t much of an argument for that although most of the good names are taken, sadly. Oh, and here is some awesome soothing piano music by Nuvole...
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