Exciting New Release By BrightEdge: Data Cube
The new security enhancement feature that BrightEdge today announced is not as exciting as the new “Data Cube” feature that allows BrightEdge customers to leverage over 100 terabytes of data that BrightEdge processes each week.
It’s actually a feature very similar in another platform called SEMRUSH, which I have recently been trialing as I’ve been given a three month trial. Before this, BrightEdge would only give you keyword-level data on competitors you would have to submit to them and this makes the “SEO Performance” tab quite useful, but I see this new feature being even more useful.
Now you can enter any website you want via the “Data Cube” tab – similar to how search engines work or a better version of Google’s Keyword Planner. However, it’s far more extensive with options such as “Discover Long Tail Keywords” and “Explore Content Strategies” being two features within this feature being the eye candy.
BrightEdge has had access to this sort of data for over 6 years and in a .pdf they recently released to customers stated that “we are giving you direct access!” I’m quite frankly surprised that this feature wasn’t already available as it is something that other platforms such as SEMRUSH have been refining for several years. Either way, I feel that it is a great feature that I welcome and I’ll likely be using.
BrightEdge are marketing this as a feature that provides “on-demand research capabilities” and they certainly have the data to back this up.
Here’s a small screenshot of the tool in action (via BrightEdge):
I really like the fact that you can enter a domain or keyword. For example, if I wanted to leverage BrightEdge for my military website I would simply have to enter “military vehicles” and should hopefully find a full list of keywords that I could then target.
Then if I had my military website plugged into BrightEdge I could track these keywords and start creating content around the newly tracked keywords or I could start creating content utilising the “Discover Long Tail Keywords” tab to find the long tail keywords that I should be ranking for. The idea is to identify the keywords that I want to rank for, track them, and then create content around them. And because these keywords are being tracked I can then identify if whatever SEO work I do on my military website, for example, is working or not working.
Best feature yet
The fact they are now giving us access to this data is going to make the Google Keyword Planner somewhat irrelevant. With this new tool you’ll be able to find keywords that were once hidden, in addition to seeing what your competitors are ranking for and how you can target those long tail keywords to leverage this new level of access.
March 18, 2014
I’m underwhelmed, or something.
March 18, 2014
You should be excited James. Your content strategy is about to get better. Exciting times and stuff.