BrightEdge Data Cube Time Machine
Oct18

BrightEdge Data Cube Time Machine

9SHARESFacebookTwitter I’ve been a user of BrightEdge for around 18 months now and at the beginning of this year I started to distance my ‘liking’ for the platform over other tools such as Search Metrics that provide a more holistic view of a website’s performance. When you’re tracking a defined list of keywords, you can very easily not pick up on successes of other keywords that may have started ranking as a result of your hard work. I always thought that it would be too expensive to track every keyword that a website ranks for until I learned that another SEO company in London had built its own keyword tracking tool that was literally tracking millions of keywords. This is exactly why I’m impressed with the launch of Data Cube – a new feature in BrightEdge that opens up their large database of “1 billion keywords and 150 billion URLs” of which they have converted into information that is actionable. In March 2014, BrightEdge launched a platform called ‘Data Cube‘, which makes use of the massive amounts of data that BrightEdge collects from search engines. BrightEdge says that it digs through over 100 terabytes worth of data, which equates to 1 billion keywords and a 150 billion URLs (as pointed out above). This data is stored on a month to month basis, so you can go back and compare results vs historic records. BrightEdge has named this new feature (historic comparisons) ‘Data Cube Time Machine’. How does it work? What does it actually do? Data Cube – Performance for my ‘Best SEO Tools’ article If I want to see how well my ‘Best SEO Tools’ article is doing and what keywords it is ranking for then you simply paste the URL into the search field and it will look at where that page ranks in the SERPs: Not doing too badly. I do however rank in 6th position for ‘best seo tools’ in the US search results, which has a search volume of 720. It would be pretty neat if you could add another column for rankings and search volume for US and other market keyword positions and search volume. Data Cube Time Machine – Performance for my ‘Best SEO Tools’ article With ‘Data Cube Time Machine’ you can see the performance of an entire website or even a specific page. In the example above, I went from 2 keywords ranked on page 1 in April (for the ‘Best SEO Tools’ article only) to around 6 keywords ranked on page 1 in August. That’s progress! What is Data Cube Score? Data Cube Score is a really simple metric and is based...

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Exciting New Release By BrightEdge: Data Cube
Mar16

Exciting New Release By BrightEdge: Data Cube

12SHARESFacebookTwitter The new security enhancement feature that BrightEdge today announced is not as exciting as the new “Data Cube” feature that allows BrightEdge customers to leverage over 100 terabytes of data that BrightEdge processes each week. It’s actually a feature very similar in another platform called SEMRUSH, which I have recently been trialing as I’ve been given a three month trial. Before this, BrightEdge would only give you keyword-level data on competitors you would have to submit to them and this makes the “SEO Performance” tab quite useful, but I see this new feature being even more useful. Now you can enter any website you want via the “Data Cube” tab – similar to how search engines work or a better version of Google’s Keyword Planner. However, it’s far more extensive with options such as “Discover Long Tail Keywords” and “Explore Content Strategies” being two features within this feature being the eye candy. BrightEdge has had access to this sort of data for over 6 years and in a .pdf they recently released to customers  stated that “we are giving you direct access!” I’m quite frankly surprised that this feature wasn’t already available as it is something that other platforms such as SEMRUSH have been refining for several years. Either way, I feel that it is a great feature that I welcome and I’ll likely be using. BrightEdge are marketing this as a feature that provides “on-demand research capabilities” and they certainly have the data to back this up. Here’s a small screenshot of the tool in action (via BrightEdge): I really like the fact that you can enter a domain or keyword. For example, if I wanted to leverage BrightEdge for my military website I would simply have to enter “military vehicles” and should hopefully find a full list of keywords that I could then target. Then if I had my military website plugged into BrightEdge I could track these keywords and start creating content around the newly tracked keywords or I could start creating content utilising the “Discover Long Tail Keywords” tab to find the long tail keywords that I should be ranking for. The idea is to identify the keywords that I want to rank for, track them, and then create content around them. And because these keywords are being tracked I can then identify if whatever SEO work I do on my military website, for example, is working or not working. Best feature yet The fact they are now giving us access to this data is going to make the Google Keyword Planner somewhat irrelevant. With this new tool you’ll be able to find keywords that...

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