Lesson 2 of Google Analytics – Notes
Aug25

Lesson 2 of Google Analytics – Notes

9SHARESFacebookTwitter Notes – Interface navigation You can toggle to different accounts using the drop-down menu located on the top-right hand corner of the Google Analytics page. Dashboard The dashboard feature operates similar to the way you can create new specific dashboards like in BrightEdge. You can add widgets such as views, visits, unique visits, visits by browser, and the many other options that are available. You can set them to be private or shared among those logged into the same account. Active Date Range You can change the active date range on the top right hand corner of every report. (Using the calendar or timeline to set your active date range) You can see your site’s traffic trends in the Timeline. You can compare different dates by ticking the “Compare to Past” box and then by choosing the dates you want to compare. You’ll then see two date sliders – overlaying each other to visually see how you performed before to now. When you change the active date range then this will affect every other piece of data in Google Analytics until you change the date to the current date or when you close the browser. (Default is the current date) You can also compare other (2 at a time) metrics such as visits, pageviews, PageVisit, Avg. Time on Site, Bounce Rate and % of new visits. (Find the “Compare 2 metrics” option) Curriculum Links / Navigating ┬áSome reports contain additional links for reports (in some cases these re reports not shown in the main navigation) Provides a quick way to find information. — This may be out of date. I tried finding these Curriculum Links or anything similar to what the video is showing and I cannot find it. [Look into this] You can always see where you’re in a report by looking at the breadcrumb navigation to see where you are. Report Views 5 ways to view data in Google Analytics: Grid View Pie Chart View Bar Graph View Comparison Bar Graph View Summary Report View Report structure Visitors Visitor information such as loyalty, language and location. Traffic sources Natural and paid sources of traffic; includes AdWords reports. (As sub-reports) Content Pages viewed Goals Conversion rates and goal paths Ecommerce (If enabled) Commerce tracking, visitor loyalty, revenue sources, and product-specific information. You won’t see this option if you don’t have the ecommerce functions enabled. Exporting Report Data You can export data using 4 different formats: PDF, Excel, HTML, CSV and Tab-Separated. Email reports: You can schedule reports to be sent daily, weekly, monthly or quarterly. Additionally, you can choose which formats (One of the 4 above) to...

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