Google Increased Width of Organic Search Results
May11

Google Increased Width of Organic Search Results

16SHARESFacebookTwitter Table of Contents Extended Headlines for PPC Organic Search Extended Headlines What does this now look like for Organic Search? (Do a Google search!) Answer Box / Featured Snippets Normal Search Results When did this happen for Organic Search? How prominent is this layout change? Extended Headlines for PPC In the SEO community, we always hear of updates on PPC that can potentially impact organic in a negative way, but I’m here to give some good news for SEOs that Google have applied to the search results – without even telling us! Shock, horror… So you’ve probably heard the latest round of news that Google are running a closed beta that will expand the PPC meta data – therefore potentially making their ads more prominent. And for simplicity – whether this is the official name or not, I’m going to call it Extended Headlines… just because I can. You can find more on this subject on Search Engine Land where they cover the Extended Headlines closed beta that Google are running with probably only the bigger brands. This change is unheard of in SEM and is big news, and can potentially take away eyeballs from Organic Search. You can see the example screenshot below of what I’m talking about: Moving on to the good news from the bad news… Organic Search Extended Headlines Yes, that’s right. Google have actually released this before they have done so for PPC. I know through watching interviews with Matt Cutts, ex Head of Webspam at Google, and through watching a very recent Q&A with Paul Haahr, a software engineer at Google, that the paid search team and the organic search team at Google work completely separately. However, I am wondering if this idea of the Extended Headlines originated from the organic search team, then moved over to the paid team at Google who took this idea as a way of increasing ad clicks, based on potential tests that the organic search team at Google have conducted. Speculation. What does this now look like for Organic Search? (Do a Google search!) Answer Box / Featured Snippets First up is the Answer Box or Featured Snippets, these have increased significantly in width, but have seen a decrease in height. The before shows that the Featured Snippet box has gone from a width of 557 px to 644 px (+87 px), but the height has seen a decrease from 195 px to 176 px. This is a significant decrease, but this is potentially beneficial to results below the Featured Snippets as they will have become slightly more visible as a result of the decrease in height for results with the...

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