Lesson 3 of Google Analytics – Notes
Sep01

Lesson 3 of Google Analytics – Notes

9SHARESFacebookTwitter Lesson 3 – Setting up Google Analytics This video details how to create a Google Analytics account, placing the Analytics tracking code, website setups that require certain customisation and how to verify an installation. Getting Started With Google Analytics Sign up Add the tracking code Link to AdWords (To report costs and click data) Create a New Account Google.com/Analytics – Sign Up You can create a new Google Analytics account in your Google AdWords account under the “Reporting” tab. Google Analytics Tracking Code (GATC) Uses JavaScript to gather first-party cookies to gather anonymous information about your visitors. As you setup your Google Analytics account you’ll be provided with a tracking code. The tracking code needs to be setup on all pages of your site in order to track use throughout the entire website. The data will be collated and then used throughout your Google Analytics account. Finding your tracking code Go to “Analytics Settings”. (Now “Admin” Settings) Click on edit for the appropriate profile. Click “Check Status” in the top right hand corner. Your tracking code and instructions for how to add to your site will be displayed. Asynchronous tracking code The asynchronous tracking code allows your site to render the tracking code as fast as possible. Google recommends that this should be used for faster page loading time. Using Google Analytics with AdWords and Other Google Products If you are using Google AdWords you can see how your paid keywords perform in terms of ROI,  conversion rates and revenue. Ad performance Checking Reports for Data Once you’ve installed the tracking code it can take up to 24 hours for data to show up in your reports. Best way to verify data is by checking your reports. Check your pages’ source code for the tracking code – to ensure that it has been installed. Search for ga.js in the source code to search for the tracking code. Understanding the tracking code <script type=”text/javascript”> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-27159470–2‘]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); </script> Unique Google Analytics Account Number Property Index – in this case, the 2 represents the the 2nd most account/property that I’ve added to my Google Analytics account Detects secure (https) vs non-secure pages (http)   Custom Website Setups The basic tracking code works with most site setups There are certain situations where small changes will need to be made with the tracking code Examples: Track multiple domains in one profile (Main site as well as...

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Lesson 1 of Google Analytics – Notes
Aug24

Lesson 1 of Google Analytics – Notes

9SHARESFacebookTwitter I’ll be going through each and every YouTube video on the Conversion University channel writing notes down on here. It’ll help me remember what I need to know when I eventually do the test! 🙂 These are my current notes along with Conversion University’s video underneath for the first lesson: Notes What does Google Analytics do? Informed decisions to improve your site’s content Monitor conversions Measure keywords Ad performance Track a wide variety of metrics Revenue Average order value E-commerce conversion rates Provides answers to difficult questions How are visitors using my site? How can I make my marketing campaigns more effective and accountable? Am I creating effective content? Where and why are visitors abandoning the shopping cart? How do I improve site interaction? A few features Map Overlay Where is traffic coming from? AdWords integration Are PPC campaigns performing? Internal Site Search Tracking how people use search on your site Bench-marking Do your site’s metrics perform or not perform in comparison to the industry your site is in? Funnel Visualisation Optimise your checkout, view conversion rate and click-paths. How it works When a visitor accesses a web page, a request is made to display the page. (POST & GET functions) Once the page is served the Google Analytics JavaScript code is activated. It calls the track_page_view method. The Google Analytics first-party cookies are read or written. Then the web page sends an invisible .gif containing that information to Google’s secure servers. That information is then captured and processed for use on the Google Analytics site. (Report data) Data is reported regularly throughout the day, so you’ll be able to see this data in your reports. What will stop/change Analytics tracking system If people block first party cookies. If someone deletes their cookies they will be counted as a new visitor when they access the website again. If someone disables JavaScript then they won’t be tracked. If there is another JavaScript element being executed and it fails or causes an error to occur before the Google Analytics JavaScript code then the tracking code will not function and will then not track new visitors. What won’t stop Analytics from tracking If people block third party cookies If people access your website via a cached page they will still be counted as a visitor so as long as they are connected to the internet. Data confidentiality Google Analytics does not collect or report on personally identifiable information. Google does not share Analytics data with any 3rd parties. Google staff may access your data with your permission. You may elect to share data from your site to improve Google products and you...

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Google Analytics test – GAIQ Certification
Aug23

Google Analytics test – GAIQ Certification

9SHARESFacebookTwitter The company where I recently started working works with massive companies like Yahoo! and Google. Recently I was notified that Google representatives were to be coming to our offices to give us a 1 hour and 30 minute presentation on the Google Analytics Individual Qualification test. At this point my ears were wide open with joy and happiness as I obviously want to be involved in such a scheme if they are indeed providing such services for free to our company (Google). I’ll now be studying for this test and I’ll likely be using this blog as a posting ground for my notes to share with colleagues and other individuals taking part. I hope to score well in this test as Google has said they’d give a Nexus 7 as the prize for the person who scores the highest for this test. While I’m hopeful I’ll do well, I’m not sure if I’ll actually be able to score the highest… but I guess we’ll see about that. I only really found out about this test today and it isn’t something that I have done any training for. I’ve used Google Analytics on an off and on basis for the websites that I’ve been running. Rather, I have been using Google Analytics on more of a passive sense than anything else and purely to see how many unique visitors my sites have been getting. I haven’t really touched into some of the cool features that comes with it all or any of the administration stuff, so I still need to sit down and go through everything that it has to offer. I’m hopeful that I’ll do pretty well in this test as this is the stuff that interests me the...

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