Best SEO Tools & Resources for 2015
Jul08

Best SEO Tools & Resources for 2015

20SHARESFacebookTwitter 2014 was so last year, so I thought I’d create a new post on tools to use in 2015. Of course, preferred tools change all the time and tools that I used last year, I may no longer use anymore. Last year, I created a list of 14 of the best SEO tools to use in 2014 and now I look back at some of them, and think, are they still relevant or as important as they were last year? I’ve also changed jobs and have gone from agency to in-house, so the dynamic has changed in that respect. I’ve gone from doing ‘agency SEO’ to ‘in-house SEO’, which are vastly different in my opinion, but that’s another subject for another time. Introducing a twist to this article: I’ve included real life examples/scenarios of where I’ve used each of these tools. Click on the drop down bars below each section to view more information. Now, let’s get on with the list of the best SEO tools so far in 2015: 1. URL Profiler Website: URL Profiler URL Profiler is by far one of the most useful tools that I’ve come across in 2015. Its features are almost similar to another tool called Netpeak (free). I was introduced to that tool back in 2014, and was impressed with Netpeak, but I’m even more impressed with URL Profiler. It does come with a cost, but it’s well worth the cost with regard to the technical abilities you gain out of using this tool. This is a definite MUST for agencies and anyone working in-house. Its useful for analysing websites you work on and competitor websites. At £9.95 per month for a solo license, this tool is affordable for anyone doing serious SEO work on a website. The next biggest packages come at a cost of £12.95, £19.95, and £29.95. The various packages allow you to use the software on more than one machine, increased connections speeds, and allow for larger URL imports. More info on this tool (click to expand) Real Life Scenario with Using this Tool I used URL Profiler to do competitor analysis on Compare The Market and their new ‘2 for 1 cinema deals.’ I basically wanted to find out, as a result of their new marketing giveaway, how many websites and what websites were linking to CTM. Ahrefs & Majestic were only showing 21 referring domains to a certain section of their site where the 2 for 1 deal exists as a landing page. However, I knew that they’d seen far greater exposure. So I used a Chrome Plugin called OS Scraper to scrape relevant search results about...

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Semantic Search for Song Related Queries
Jan18

Semantic Search for Song Related Queries

11SHARESFacebookTwitter I came across this while I was at work and I hadn’t seen this before, so I thought I’d create an article on this subject even though this feature has been around for a while. Music isn’t an industry that I can relate to and the clients at the agency that I work for do not have any music involvement, which means I don’t really have to lookout for search queries like this.  On the 30 August 2013 Google released Hummingbird, a new algorithmic search enhancement that focused on user intent and providing more in depth search results than ever before. That said, Google have really pushed into what the user intent is for people who would be searching for artist’s songs and they’ve done so in a clever way by combining various sources to come up with search results that are not only helpful, but in depth using Google’s Knowledge Graph base.  If we take a look at the music niche, there’s a very interesting way that Google has managed to collate data into this very useful search result. If you look at the top of the screenshot below you’ll find a music carousel, which lists all of Lily Allen’s songs. Not only that, but you’ll get a short biography of the artist – creating an environment where the searcher is more informed without having to do any additional actions. What does this mean for websites? Google faces a very big challenge with the way that search results can be manipulated, which is why they’ve invested heavily into semantic search. As you can see by the screenshot example above, there is no need to go to SongFacts.com. Google has essentially provided the person searching for Lily Allen songs a perfect resource without even having to look at or consider clicking on any search results. I can bet you that this has likely affected many of the websites that rank high for these newly crafted search results pages, and has resulted into a lower amount of click-throughs and thus traffic. Diving a little deeper If you click on any of the songs, you’ll be directed to a new page where an embed of the song on YouTube can be played. Note: You cannot actually play the video in the SERPs and the image below that looks like a video will simply direct you to the relevant song that you’ve searched for where you can then play the song.   The Result Of This In effect semantic search for song related queries has resulted in 2 important things: Google is trying to increase their YouTube Share of Voice by directly plugging YouTube videos at...

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Title & Meta Optimisation using Screaming Frog
Dec21

Title & Meta Optimisation using Screaming Frog

12SHARESFacebookTwitter It’s important to optimise your meta descriptions and titles so that they stand out in the search engine results pages (SERPS) and if you’ve got a particularly large website then the process can be quite daunting. However, with the help of programs like Screaming Frog, you should be able to speed this process up a little. And, I really do mean a little, as you’ll still be spending most of your time writing page titles & meta descriptions. Here, I’ll show you how I’m going to optimise my titles and meta descriptions for Vlexo.Net. I’ve been meaning to do this for a couple months now, but I’ve just not had the time to do this. I guess I don’t have that excuse anymore, as I’m on annual leave. 🙂 What is Screaming Frog? Screaming Frog is a crawler and it’s something you should be aware of if you have ever delved in the world of SEO. It’s an awesome tool, in my opinion, which helps you to identify areas of your website/blog that need improvement. For example, you can see where on your site you’re missing H1 & H2 tags or if there are duplicate H1 & H2 tags – with a number to go alongside it. It’s essentially a tool that analyses your website from an SEO perspective. I won’t go into too much description on this, as you can find out what the tool does on the Screaming Frog website. Play around with it and get used to it. In fact, don’t even read about what it does, just run the program and see what you can find out after you enter your site in the URL field. How do you go about optimising your site’s titles and meta descriptions? It’s simple. Using Screaming Frog I simply typed in my domain in the URL field and hit “Start”. What this does is crawl your entire site — pages, images, css, javascript and probably more — then you can use this information accordingly by exporting this data into an Excel spreadsheet and adding into a table to filter it. This is what it should look like in Screaming Frog: The time consuming task is actually coming up with high quality meta descriptions and titles. It’s probably worth doing keyword research behind the pages you’re trying to optimise. For now, you can optimise each page for keywords that you think people will be searching for to find your lovely website, which is essentially what I’m going to be doing with this site. Hit the export button and download the file. Open it up in Microsoft Excel:   It’s a little disjointed,...

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