Google Taking Action Against Guest Posting Blogs
Feb01

Google Taking Action Against Guest Posting Blogs

12SHARESFacebookTwitter I’m not sure if these are isolated incidents or Google just being Google, but I’ve received messages from 5 different webmasters that have stated they have received a site-wide penalisation for “Unnatural outbound links”. These are predominantly from bloggers that have excessively used guest blogging as a way to gather a constant stream of articles on their blogs. It’s interesting actually because Google has ramped up its assault on guest blogging in general, with Matt Cutts’ recent blog post on the “decay of guest blogging” hitting the industry succinctly last month. This is the message they’ve received in Google Webmaster Tools: Example.com/ : Unnatural outbound links Google has detected a pattern of artificial or unnatural links on this site. Selling links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines. As a result of unnatural links from your site, Google has applied a manual spam action to example.com. There may be other actions on your site or parts of your site. What have I advised them to do? The 5 websites that I mentioned at the beginning of this article have all lost their toolbar PageRank, as a result of this. I’ve advised them to actually nofollow or either remove outgoing links on their blogs and to not accept further guest posts until they have sorted out the mess they are now in. Most of them use WordPress, and I’ve recommended an amazing free WordPress plugin that will do the job fairly easily for them. It’s called Outbound Link Manager, a WordPress Plugin that identifies all the external links on your website and allows you to either remove or nofollow them. I recently used this tool on a blog that I purchased and found that the blog was plagued with external links that had no relevancy to the blog’s topic, so I simply nofollow’d  and removed quite a few of those links doing this with the help of the aforementioned WordPress plugin. What can you do to avoid getting in this sort of trouble? Stop accepting guest posts en-masse. I carefully vet any guest post article that goes on this blog. In fact, I’ve only allowed two guest posts on here, as a result of over 100 people contacting me to guest post on here. What people don’t seem to realise is that I actually read what they are writing about to see if what they are writing about actually has any real value or is just another rehashed version of what they’ve written before. (Thank you, Google exact match phrase search option) You just need to be more careful with who you allow to guest...

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A tip to finding guest post opportunities
Aug13

A tip to finding guest post opportunities

12SHARESFacebookTwitter Warning: This shouldn’t be your only outreach method. In the near future I will be detailing other ways to find guest post opportunities. Now that I’ve started working as an actual SEO I’ve created this blogging category to share my big tips on SEO and specifically with this article, finding blogs that allow guest posts. This will essentially mean that whatever I’ve found useful during work – I’ll share it. It’ll also be a reference that I can look back to in case I stupidly forget what I’m doing and have a nervous breakdown. (Not going to happen…) How do I find blogs that allow guest posts? The one major part of my work is to link build and content marketing is a very decent method to promote your site. After all, every major digital marketing company is using content marketing to build up links for major brands. To find blogs/websites that allow guest posts I’ll use the aid of Google search operators. You don’t really have to type in anything fancy and you’ll only really need to use the more technical search operators if you have specific requirements. Though I find that the quotation marks usually work well for most search uses. If I wanted to find a blog that allows guest posts that fit, let’s say, “cars” then I would type the following into Google: “guest post requirements” “cars” Result: Those are all sites that you could potentially get guest posts on and the list is endless. Or if I wanted to find financial websites that allow guest posts, I’d change “car” with “finance” and we’ll also change the key term (The first part in quotations): “guest post” “finance” As you can see there is a large list of sites that are potential guest posting opportunities and they fit the niche that I’m trying to target. Now I would not use the term “guest post requirements” or “guest posts” for all your guest post finding adventures and I would vary these searches with the following key terms that I’ve found and they are quite useful for content marketing. You can also be country specific by doing something like the following: “guest post” “finance” “uk” 9 times out of 10 you’ll get websites that are based in the United Kingdom. I guess for the US, you’d simply type in US or “.com” or just leave it blank. However, you can also enter other top level domains or domain extensions to find specific country based sites. Key terms These are the key terms that I’ve found useful and  I’m sure you’ll be able to find more creative ways...

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