SEMrush Site Audit Tool
Apr21

SEMrush Site Audit Tool

7SHARESFacebookTwitter I’ve recently been using this new Site Audit Tool that SEMrush has launched that is actually quite powerful and I would say that is very comparable to another tool called DeepCrawl. The unfortunate thing about this tool is that it is still in beta mode and this for some reason means that you will be unable to export the site audit reports into Excel or any other format. The fact you can’t export this data is actually quite annoying as I’m having this issue with a client where Screaming Frog won’t for some reason tell me whether my clients website’s external images have alt-text defined, as they are hosted on Amazon’s content delivery network (CDN). I don’t understand why this is an issue for Screaming Frog, and perhaps there’s something I am missing. Update: You can indeed identify alt-text on images hosted on Amazon or any other sort of content delivery network (CDN) via Screaming Frog, this option is just not where you’d expect it to be. I messaged Dan Sharp via Twitter, the founder of Screaming Frog, and he promptly sent me a response linking to the FAQ where it highlights how you can do this. Anyways, before I derail let’s get back to the Site Audit Tool! Here you can see the overview tab: Duplicate Content This would be a great feature, but I’m afraid it’s just not accurate enough. If there were 223 duplicate pages then I’m pretty sure I would have already worked that out without the use of this tool (BrightEdge for example identifies duplicate content issues), but it has reported back quite a few pages that aren’t similar/duplicate at all. However to give this function a little credit it has found some pages that are duplicate, but the majority are not duplicate/similar pages. Duplicate Title SEMrush Site Audit Tool has found titles that have been duplicated due to parameters at the end of the URLs. With this information I can action changes to the robots.txt or via Google Webmaster Tools to block these URLs with parameters. External Links Broken This is quite useful, however, unfortunately has the same problem as what I’ve written in the “Internal Links Broken” section. If the URL that is externally being linked to has a space in there somewhere, SEMrush’s Site Audit Tool seems to cut this off at the space in the file name and count this as a broken link. If you take a look at the screenshot above, there are 103 listed broken links, but only one of those links are actually broken links — making this feature not very useful. Internal Links Broken It gives you...

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The Benefits of Ugly SEO
Mar12

The Benefits of Ugly SEO

10SHARESFacebookTwitter SEO is, essentially, an exercise in efficiency. Much of what we do hinges on the ease of access of both the user and the multitude of crawlers that establish how “good” or “quick” a site is to use. This, one would think, couldn’t gel with an ugly site experience, what with tonnes of widgets, pictures and links plastered all over a site’s front page, usually there to stall load times and try a user’s patience, while giving the designer a chance to bask in their own glory. However, there’s many ways in which ugly SEO can greatly benefit a site, and it’s right now my job here to show you some methods I’ve seen that benefit SEO that could be thought of at the cost of the user. Implemented well can give SEO’ers and users something to think about. Scrap the flash Install the Web Developer Tool. Then, disable images, javascript and linearize the page. Now what you see is ultimately what Google does too, more or less. So, what do you see? An abundance of text? Or lack of it due to overt use of image, flash and so on. I took a look at Jonny’s ‘website’ (“vlexo.net”), below: Dull, I’m sure you’ll agree. (Sorry Jon, you might want to work on that font) but something that can be easily analysed by all varieties of crawlers. This is not so for a majority of older sites, and especially when designers are on board, then things can get a little tricky. Now, Flash is especially relevant today: the proliferation of mobile devices that can’t utilise flash have likely set back older websites who feature much of it. I wouldn’t be very surprised if I’d heard of sites losing rank over overt flash use, so try to minimise the amount of flash or java on your website. Unfortunately (for some) our friends at Google deem use of images vital to relevancy, although of course they can’t quite distinguish between what we see and what they’re told we’re seeing. Regardless, stripping your site down to composite (?) linear elements can give a great boost to both usability and crawlability (a word I’ve just coined.) A great example of this is gov.uk, who use the simplest fonts, colours and designs, while providing useful and concise information. It may seem dull, but there’s little better. Big Footers  I’m a big fan of this concept that I had recently discovered over here on SEW, which is essentially to create the biggest footer known to man, an internal-linking-site-map-all-within-a-footer, if you will. I’ve borrowed the image, but I hope it’s a tactic that will be...

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WordPress’ Photon – Slow
Apr08

WordPress’ Photon – Slow

5SHARESFacebookTwitter WordPress’ Photon – Slow WordPress has a content delivery network called “Photon” and what this content delivery does in WordPress’ own words: Give your site a boost by loading images in posts from the WordPress.com content delivery network. We cache your images and serve them from our super-fast network, reducing the burden on your Web host with the click of a button. I’m not sure what the issue is. However, on the site that is having the issue with Jetpack’s Photon module, well, it only has 600+ images and that’s including generated thumbnails. So, I’m really not sure what the problem is. Also, after scouring Google to find out if others are having issues, I found results suggesting that I was not alone. From what I gathered the WordPress staff or people who’ve worked on WordPress plugins were saying the issues could range from a wide variety of issues. It could be that my site has another plugin which is conflicting with the Photon module, it could be that the design of my website is not compatible with Photon, or it could be that my images are too large. It could be anything essentially, which doesn’t really help. So for now, I’ve disabled it until I can find or come up with a...

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WYSIWYG visual editor not working for WordPress?
Oct22

WYSIWYG visual editor not working for WordPress?

12SHARESFacebookTwitter I faced this problem on one of my WordPress websites and a simple fix was not so simple, so I completely replaced the WYSIWYG editor that comes as default with the WordPress installation. I looked online and it seemed people were looking for solutions to actually fix the editing part of the script. But why bother? I completely replaced it with this: CKeditor for WordPress (This completely replaces your old WYSIWYG editor. So if you have any problems with the defualt one, this one is a perfect replacement for it!) I tried everything to fix the issue I had previous to installing this, but really this WYSIWYG editor is much better than the default editor. Here is a screenshot of it: When I mean I tried everything, I tried everything bar-reinstalling my entire WordPress installation otherwise that would have screwed up the many plugins I have installed and the many graphical and back-end changes I made to the WordPress installation. But as you can see and if you have indeed experienced WordPress you will see instantly that there are more options with this editor while also being more pleasant to look at. 😀 (Win-win!) It totally overwrites your previous WYSIWYG editor which is what makes this “FIX” much better than fixing the default back-end editor. So this is a perfect solution to fix your problem with your WordPress WYSIWYG...

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