Best SEO Tools & Resources for 2015
Jul08

Best SEO Tools & Resources for 2015

20SHARESFacebookTwitter 2014 was so last year, so I thought I’d create a new post on tools to use in 2015. Of course, preferred tools change all the time and tools that I used last year, I may no longer use anymore. Last year, I created a list of 14 of the best SEO tools to use in 2014 and now I look back at some of them, and think, are they still relevant or as important as they were last year? I’ve also changed jobs and have gone from agency to in-house, so the dynamic has changed in that respect. I’ve gone from doing ‘agency SEO’ to ‘in-house SEO’, which are vastly different in my opinion, but that’s another subject for another time. Introducing a twist to this article: I’ve included real life examples/scenarios of where I’ve used each of these tools. Click on the drop down bars below each section to view more information. Now, let’s get on with the list of the best SEO tools so far in 2015: 1. URL Profiler Website: URL Profiler URL Profiler is by far one of the most useful tools that I’ve come across in 2015. Its features are almost similar to another tool called Netpeak (free). I was introduced to that tool back in 2014, and was impressed with Netpeak, but I’m even more impressed with URL Profiler. It does come with a cost, but it’s well worth the cost with regard to the technical abilities you gain out of using this tool. This is a definite MUST for agencies and anyone working in-house. Its useful for analysing websites you work on and competitor websites. At £9.95 per month for a solo license, this tool is affordable for anyone doing serious SEO work on a website. The next biggest packages come at a cost of £12.95, £19.95, and £29.95. The various packages allow you to use the software on more than one machine, increased connections speeds, and allow for larger URL imports. More info on this tool (click to expand) Real Life Scenario with Using this Tool I used URL Profiler to do competitor analysis on Compare The Market and their new ‘2 for 1 cinema deals.’ I basically wanted to find out, as a result of their new marketing giveaway, how many websites and what websites were linking to CTM. Ahrefs & Majestic were only showing 21 referring domains to a certain section of their site where the 2 for 1 deal exists as a landing page. However, I knew that they’d seen far greater exposure. So I used a Chrome Plugin called OS Scraper to scrape relevant search results about...

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Exciting New Release By BrightEdge: Data Cube
Mar16

Exciting New Release By BrightEdge: Data Cube

12SHARESFacebookTwitter The new security enhancement feature that BrightEdge today announced is not as exciting as the new “Data Cube” feature that allows BrightEdge customers to leverage over 100 terabytes of data that BrightEdge processes each week. It’s actually a feature very similar in another platform called SEMRUSH, which I have recently been trialing as I’ve been given a three month trial. Before this, BrightEdge would only give you keyword-level data on competitors you would have to submit to them and this makes the “SEO Performance” tab quite useful, but I see this new feature being even more useful. Now you can enter any website you want via the “Data Cube” tab – similar to how search engines work or a better version of Google’s Keyword Planner. However, it’s far more extensive with options such as “Discover Long Tail Keywords” and “Explore Content Strategies” being two features within this feature being the eye candy. BrightEdge has had access to this sort of data for over 6 years and in a .pdf they recently released to customers  stated that “we are giving you direct access!” I’m quite frankly surprised that this feature wasn’t already available as it is something that other platforms such as SEMRUSH have been refining for several years. Either way, I feel that it is a great feature that I welcome and I’ll likely be using. BrightEdge are marketing this as a feature that provides “on-demand research capabilities” and they certainly have the data to back this up. Here’s a small screenshot of the tool in action (via BrightEdge): I really like the fact that you can enter a domain or keyword. For example, if I wanted to leverage BrightEdge for my military website I would simply have to enter “military vehicles” and should hopefully find a full list of keywords that I could then target. Then if I had my military website plugged into BrightEdge I could track these keywords and start creating content around the newly tracked keywords or I could start creating content utilising the “Discover Long Tail Keywords” tab to find the long tail keywords that I should be ranking for. The idea is to identify the keywords that I want to rank for, track them, and then create content around them. And because these keywords are being tracked I can then identify if whatever SEO work I do on my military website, for example, is working or not working. Best feature yet The fact they are now giving us access to this data is going to make the Google Keyword Planner somewhat irrelevant. With this new tool you’ll be able to find keywords that...

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