Did Rap Genius Fool Us All?
Dec28

Did Rap Genius Fool Us All?

12SHARESFacebookTwitter If you type Rap Genius into Google you’ll find that Rap Genius is being mentioned quite a lot with their website being linked to on some very high authority websites including sites such as the LA Times, IB Times, Gawker, Billboard.com and a plethora of other sites linking to the either the homepage or apology blog post on RapGenius.com. I thought I’d put together a list of sites that are now linking to Rap Genius as a result of their de-listing on Google. Search Engine Land Billboard.com Gawker IB Times All Things D The Verge Tech Crunch Rolling Stone Spin.com LA Times Washington Post Mashable PC Magazine Huffington Post Tech Radar ABC News Wall Street Journal The Wire A lot of these sites have linked to RapGenius.com in the past, so the impact is likely to a lesser importance than new sites that have never linked to Rap Genius. For example, PC Mag, TechRadar, ABC News, and Search Engine Land are first timers when it comes to even mentioning Rap Genius — let alone linking to their website. This makes their links of higher value, as they are simply links that never existed on those sites before. Will these high authority sites benefit Rap Genius? Whilst these high authority links to Rap Genius won’t benefit rankings now, will they once Rap Genius are out of Google’s sandbox? It’s quite interesting as these are links that would not have been easy to get, but they now have these links because of this entire link scheme debacle. If irony could be described in the link building world, then this would be the perfect example of it. In fact, these links are worth more to the future of Rap Genius than the supposed “affiliate” or ‘Links for a Tweet’ scheme they employed — had they not been caught. It will be interesting to monitor their comeback once they’ve disavowed or contacted the bloggers they enrolled on this link building adventure of theirs. Why was Rap Genius Penalised? Why are links important for websites? An elaborate scheme that has played into the hands of Rap Genius The question remains, did Rap Genius fool us all? Did they plan this even bigger and more elaborate event of obtaining linkbacks to their own site? They sure did churn out that large apology letter (with annotations) on their own site rather quickly, which is where all these big sites have been linking. I also have to say bravo to┬áJohn Marbach, who has now gained more links to his own site and exposure to his email service than he could have ever dreamed. I doubt John...

Read More