SEMrush Site Audit Tool
Apr21

SEMrush Site Audit Tool

7SHARESFacebookTwitter I’ve recently been using this new Site Audit Tool that SEMrush has launched that is actually quite powerful and I would say that is very comparable to another tool called DeepCrawl. The unfortunate thing about this tool is that it is still in beta mode and this for some reason means that you will be unable to export the site audit reports into Excel or any other format. The fact you can’t export this data is actually quite annoying as I’m having this issue with a client where Screaming Frog won’t for some reason tell me whether my clients website’s external images have alt-text defined, as they are hosted on Amazon’s content delivery network (CDN). I don’t understand why this is an issue for Screaming Frog, and perhaps there’s something I am missing. Update: You can indeed identify alt-text on images hosted on Amazon or any other sort of content delivery network (CDN) via Screaming Frog, this option is just not where you’d expect it to be. I messaged Dan Sharp via Twitter, the founder of Screaming Frog, and he promptly sent me a response linking to the FAQ where it highlights how you can do this. Anyways, before I derail let’s get back to the Site Audit Tool! Here you can see the overview tab: Duplicate Content This would be a great feature, but I’m afraid it’s just not accurate enough. If there were 223 duplicate pages then I’m pretty sure I would have already worked that out without the use of this tool (BrightEdge for example identifies duplicate content issues), but it has reported back quite a few pages that aren’t similar/duplicate at all. However to give this function a little credit it has found some pages that are duplicate, but the majority are not duplicate/similar pages. Duplicate Title SEMrush Site Audit Tool has found titles that have been duplicated due to parameters at the end of the URLs. With this information I can action changes to the robots.txt or via Google Webmaster Tools to block these URLs with parameters. External Links Broken This is quite useful, however, unfortunately has the same problem as what I’ve written in the “Internal Links Broken” section. If the URL that is externally being linked to has a space in there somewhere, SEMrush’s Site Audit Tool seems to cut this off at the space in the file name and count this as a broken link. If you take a look at the screenshot above, there are 103 listed broken links, but only one of those links are actually broken links — making this feature not very useful. Internal Links Broken It gives you...

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Exciting New Release By BrightEdge: Data Cube
Mar16

Exciting New Release By BrightEdge: Data Cube

12SHARESFacebookTwitter The new security enhancement feature that BrightEdge today announced is not as exciting as the new “Data Cube” feature that allows BrightEdge customers to leverage over 100 terabytes of data that BrightEdge processes each week. It’s actually a feature very similar in another platform called SEMRUSH, which I have recently been trialing as I’ve been given a three month trial. Before this, BrightEdge would only give you keyword-level data on competitors you would have to submit to them and this makes the “SEO Performance” tab quite useful, but I see this new feature being even more useful. Now you can enter any website you want via the “Data Cube” tab – similar to how search engines work or a better version of Google’s Keyword Planner. However, it’s far more extensive with options such as “Discover Long Tail Keywords” and “Explore Content Strategies” being two features within this feature being the eye candy. BrightEdge has had access to this sort of data for over 6 years and in a .pdf they recently released to customers  stated that “we are giving you direct access!” I’m quite frankly surprised that this feature wasn’t already available as it is something that other platforms such as SEMRUSH have been refining for several years. Either way, I feel that it is a great feature that I welcome and I’ll likely be using. BrightEdge are marketing this as a feature that provides “on-demand research capabilities” and they certainly have the data to back this up. Here’s a small screenshot of the tool in action (via BrightEdge): I really like the fact that you can enter a domain or keyword. For example, if I wanted to leverage BrightEdge for my military website I would simply have to enter “military vehicles” and should hopefully find a full list of keywords that I could then target. Then if I had my military website plugged into BrightEdge I could track these keywords and start creating content around the newly tracked keywords or I could start creating content utilising the “Discover Long Tail Keywords” tab to find the long tail keywords that I should be ranking for. The idea is to identify the keywords that I want to rank for, track them, and then create content around them. And because these keywords are being tracked I can then identify if whatever SEO work I do on my military website, for example, is working or not working. Best feature yet The fact they are now giving us access to this data is going to make the Google Keyword Planner somewhat irrelevant. With this new tool you’ll be able to find keywords that...

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