Authorship Rich Snippet Now Working After 3 Months
Mar25

Authorship Rich Snippet Now Working After 3 Months

12SHARESFacebookTwitter During the end of 2013, Google reduced the number of authorship rich snippets¬†by¬†15%. Matt Cutts, Google’s head of webspam, announced that they would reduce the number of sites that would receive the authorship rich snippet based on the quality of the website the “rel=author” markup is being used on. On December 31st, 2013 I setup authorship on this website and for some reason I could only see the text snippet and the photo of myself seemed to be non-existent. I questioned whether my website was good enough, so I experimented by accepting a fairly reputable guest blogger in the field of SEO to blog on Vlexo.NET and implemented the correct markup, which resulted in their image eventually showing up in the SERPs: Whilst this was going on, I was still having issues with my authorship rich snippet image from showing up. But the above screenshot proves that it has NOTHING to do with my website, but perhaps other factors. I looked into the following potential issues: Perhaps I had implemented the “rel=author” markup incorrectly My profile picture was not within the correct guidelines (this appears to be quite a common issue) I rechecked everything to no avail, and nothing happened — so I sort of gave up at this stage. Obviously, there was something that Google didn’t like or perhaps I just needed to wait it out. And so I did! You can see what I mean when the G+ profile picture never showed up: Fast forward to today and this is currently what one of my articles look like on the search engine results page when searching for “Best SEO tools”: As you can see by the fancy arrow that I’ve added to the image above, my Google+ profile picture is now visible in the search engine results pages as a thumbnail. This should potentially increase my click-through rates (CTR) and I’m monitoring see if this has an impact on traffic. However, it’s not all good news as Google seem to have excluded a few articles that I had wrote from receiving my beautiful face from appearing in the search engine results pages. For example, Google has excluded my Google+ image from the following article in the search engine results page. I have found however that they have only included the authorship rich snippet on articles going forward from a certain date. I can’t see why they would do this, but it’s no big deal as they’ve placed the authorship rich snippets on most of the articles that I would like them to be on. Hopefully going forward I’ll still receive such snippets on future articles. It...

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The Simplicity of Video SEO
Jan12

The Simplicity of Video SEO

9SHARESFacebookTwitter I’ve been toying around with ‘Video SEO’ from the start of December and I’ve been testing to see if I could get my pages to rank and come up the massive imagery that appears in the search results along with your listing. This is of course supposed to increase your click-through rates (CTR), but unfortunately for this test the keyword that I’m trying to rank for is full of YouTube video pages that also have the ‘video rich snippet’ next to their listings. Take a look: I’m not complaining. It would seem natural for YouTube to rank for these keywords anyway, and of course the page that I’ve created for this also has a YouTube video embedded on it. I’m still listed on the second page with the ‘video rich snippet’ that I’ve been babbling on about, and you can see this here: You can also see that it links to my Google+ account, as I also have authorship implemented on that page, which is pretty cool. But.. I tried testing this on my personal blog, with a different method or the more correct approach to video rich snippets (or so I thought). Methods On one of my websites I tested the video rich snippet feature without using the Schema.org markup. Instead I downloaded a WordPress video embed plugin (no Schema.org involved here) and simply attached an image to the page, so Google could put 2 + 2 together. That’s the website that I explained about above. And my personal blog which I tested the video rich snippet on using Schema.org markup still doesn’t appear to have any ‘video rich snippets’, nor is the god damn authorship picture showing up (that’s a different issue altogether). Here is how it looks in the SERP: There’s obviously something that I’m doing wrong here. I’ll be doing further tests to see whether or not I can get the video rich snippet alongside my listing for my personal blog. For now, I’m pretty happy that it’s worked on my military website. That’s just … awesome. Conclusion It seems that there is no sure way optimise a page with the ‘video rich snippets’, as I’ve come across others having the same results. It just seems to come to down to luck more than anything that you tick all of Google’s algorithmic factors. I could of course be entirely wrong, and perhaps my implementation on my personal blog was a bit too funky for Google. Further tests shall see if this indeed the case....

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